Full color ads are one of the most economical ways to reach both wholesale buyers and consumers.

Produced for a coffee accessory distributor, these ads utilize a combination of inexpensive stock photography and tight digital product shots to tell their story. By digitally re-assorting the products, these photos can be reused for several seasons, thus further reducing the ad's production cost.

This ad was designed for a wholesaler. It supported a group of important retail customers. Location photography was used to dramatize the period wicker furniture.
Artfully composed of catalog shots, this ad relies on descriptive copy to convey its quality story.


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